As a result, Ticketmaster gains visibility into the custody chain of each ticket, it notes.
The change could also complicate things at venue check-in as users fumble with their phones to figure out how their new passes work - at least in the near-term.įor fans, the change means they’ll have to transfer tickets to friends, or anyone else they’re selling a ticket to, using the recipient’s phone number or email address. In practice, however, this may inconvenience some people who previously enjoyed the ease of screenshotting the ticket, then sending it to a friend - something that’s a lot faster than using the transfer feature on Ticketmaster’s website and in its app. Because the barcodes now automatically refresh, a saved photo won’t work. Today, unscrupulous resellers take screenshots or photocopies of tickets that they then sell multiple times over to unsuspecting victims. The combination of new technologies is meant to cut down on ticket fraud. SafeTix, it says, is the first time it has ever rolled out NFC-based ticketing at scale. This will also involve the use of proximity-based technology which automatically selects the tickets when the phone is held near the ticket reader.Īpple and Ticketmaster already unveiled SafeTix this month during the fintech conference Transact, Ticketmaster says. The company says ticket holders will later this year be able to add their contactless ticket to Apple Wallet, so they can enter a venue with their iPhone or Apple Watch. The tickets will also support NFC technology, allowing fans to enter venues through a “tap and go” experience. The ticketing giant today unveiled its next-generation digital tickets, “SafeTix,” which are tied to the ticket holder’s mobile device through an encrypted barcode that automatically refreshes every few seconds. Ticketmaster is turning to new technology to help fight ticket fraud.
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